In 2014, Pat Quinn and Pete Frates both diagnosed with ALS began the ice bucket challenge. The challenge was to simulate the shockingly cold feeling of ALS and raise awareness to a rare disease that was almost unheard of, their success was just as great as their popularity. Even though the challenge eventually faded, their impact did not, as they raised over 220 million dollars in research for the disease.

Now, the challenge has returned to the internet with a new focus and founder. A mental health club from The University of Southern California has revived the challenge creating their own platform to spread their messages. The founder of USC Mind, Wade Jefferson, first posted the challenge to Instagram on March 31st. In this video he states that their goal is to break common social stigmas surrounding males’ mental health, advocating for suicide prevention on campus, and promoting daily mindfulness. In the video, Wade Jefferson believes that “conversations about mental health should be just as common and comfortable as conversations of physical health.”. After introducing the clubs’ goals, Wade and another member then begin the Ice Bucket challenge everyone knows and loves. Now with a brand-new focus, the USC Speak your Mind Challenge takes flight as people across the internet on nearly every platform participate, dumping ice cold water to spread the message of the club. As of April 21st, the club has managed to gather over 145,000 dollars and accomplished their ultimate goal of spreading awareness of mental health.